The streaming giant has long been private about its viewership, and it is telling that Netflix is starting to reveal select audience data around its programming.
International fare including Bodyguard, a co-production with BBC One Italian original Baby and Turkish original The Protector were each watched in more than 10 million households during their first four weeks on Netflix. Netflix has disputed those numbers as they don’t include viewing on other devices in this country or any worldwide data. Those figures are for TV viewing only in the U.S.
For example, the ratings service said season two of Stranger Things averaged 8.8 million viewers within three days of launch, while House of Cards‘ final season averaged 1.53 million in its first week of release. Nielsen does measure streaming viewership, with some limitations.
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The average viewership for each episode is likely not that high Netflix does not publicly report full viewership numbers for its content. The company counts a “viewer” as anyone who completes at least 70 percent of a single episode of a series (or 70 percent of a film). The numbers for You and Sex Education are projections from Netflix, and they don’t correspond directly with Nielsen ratings for traditional TV.